School of Business
Department of Business
MBA in Strategic Marketing
An online MBA in strategic marketing will help you grab the attention of your organization’s audience and market yourself to potential employers. This MBA in marketing with help you succeed.
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Program Overview
Concordia’s MBA in strategic marketing will give you the skills you need to engage with your organization’s audience in an effective and compelling way. You’ll also learn how to market yourself confidently to potential employers. Best of all, our marketing MBA is designed with working professionals in mind and we offer you the choice to pursue an online MBA in strategic marketing or engage in an in-person curriculum on-campus, or at one of our off-site locations.
Graduate Certificate
Post-Baccalaureate students can earn a graduate certificate by selecting four courses within one of the MBA concentration areas or within the MBA core for a total of twelve credits. Students may at any time transition into the MBA degree program course of study through the standard application process.
What to Expect
In a world where everyone is vying for attention, you need to learn how to be strategic with your message. Throughout your MBA in strategy, our experienced professors will help you discover how to plan, implement, and manage marketing tasks including market segmentation, use of media and promotion, budgeting, and evaluation. You’ll learn how to research your audience and share your message using the right channel to reach them.
Being part of a diverse student body means that you’ll have the opportunity to hear other perspectives and think outside of the box. Together, you’ll gain practical skills to effectively employ marketing strategies like direct mail, lead generation, loyalty programs, social marketing, store-traffic building, and pre-selling in all types of media from print and broadcast to web. You’ll also develop the confidence to organize a sales force through training, compensation, supervising, and motivation.
As a graduate of our MBA in strategic marketing, you’ll understand the measurability and accountability of direct marketing and how it relates to your company’s overall strategy. You’ll have the practical skills you need to research, market your products, and confidently carry out your marketing strategies, no matter what platform you decide to use. Plus, you’ll be familiar with the tools and applications of the social media revolution and be ready to plan, implement, manage and measure your efforts.